Available Video List
Mason I-Corps Videos
1. Intro to I-Corps:
2. Invention to Innovation:
3. Why I-Corps:
4. The Process:
5. Secondary vs Primary Research:
6. Business Models:
7. Structured Data Collection:
8. defining a Customer Segment: Beachhead:
9. Customer Types:
10. Customer Roles:
11. Defining a Customer Segment: Understanding Customer Priorities:
12. Workflow:
13. Defining a Value Proposition:
14. Testing Value Propositions:
15. Customer Discovery: Scheduling Interviews:
16. Customer discovery: Performing Interviews:
17. Conclusion:
Steve Blank’s and Other Videos
These short videos from Steve Blank provide helpful tips and examples for preparing for your customer interviews:
Pre-Planning Pt. 1:
Interviews Pt. 1:
Interviews Pt. 2:
Asking the Right Question:
Assuming you know what the customer wants:
Understanding the Problem (the right way):
Customers Lie:
The Distracted Customer:
Engaging the Customer:
Customer Empathy:
The User, the Buyer & the Saboteur:
Death by Demo 1:
Death by Demo 2:
For a more detailed explanation of Customer Development and the Lean Startup, here are some short videos of Steve Blank from the Kaufmann Founders School.
NSF I-Corps Related Videos
The following videos also provide helpful tips on the customer discovery process.
- https://dev1.venturewell.org/resources/outside-building-understanding-problem/
- https://dev1.venturewell.org/resources/pre-planning-customer-discovery-part-1/
- https://dev1.venturewell.org/resources/pre-planning-customer-discovery-part-2/
- https://dev1.venturewell.org/resources/pre-planning-customer-discovery-part-3/
You can sign up and register for an account to access the free Udacity online courses – “How to Build a Startup” (https://www.udacity.com/course/how-to-build-a-startup–ep245) and watch the following lectures: