Suggested Readings
Value Proposition Design by Alex Osterwalder, Yves Pigneur, Greg Bernarda, and Alan Smith
- A free download of the first chapter of the book is available at https://www.strategyzer.com/books/value-proposition-design
Business Model Generation: A Handbook for Visionaries Game Changers, and Challengers (The Strategyzer series) by Alex Osterwalder and Yves Pigneur
- Pages 14-51 (Def. of a Business Model, 9 Building Blocks, The BMC) ISBN-10: 0470876417
The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank and Bob Dorf
- Pages 195-199 (Chapter 5: Customer Discovery, Phase Two) o ISBN-10: 0984999302
Talking to Humans by Giff Constable
- A free download of the book is available at: https://www.talkingtohumans.com
12 Tips for Early Customer Development Interviews by Giff Constable
- A free download is available at: http://giffconstable.com/2012/12/12-tips-for-early-customer-development-interviews-revision-3/